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Italy · 1963

Lamborghini

The exotic automobile as provocation

The complete perspective

Why the name matters.

Lamborghini began as Ferruccio Lamborghini's challenge to established grand-tourer orthodoxy. The company soon moved beyond refinement into visual and mechanical theater, helping define both the mid-engine supercar and the angular poster car.

How it evolved

The 350 GT and 400 GT established credibility, the Miura made the transverse mid-engine V12 glamorous, and the Countach replaced curves with a wedge and scissor doors. Diablo, Murciélago and Aventador evolved that lineage while Audi ownership improved consistency and broadened the range.

What it does best

Unmistakable design, naturally aspirated V12 character, event-level presence and a willingness to make convention feel timid.

Where the story is complicated

Drama can outrun ergonomics and delicacy, while growing usability risks reducing the very extremity enthusiasts expect.

Landmark automobiles

The models that built the reputation

Lamborghini Miura
01

Miura

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Lamborghini Countach
02

Countach

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In the GOAT Canon

Read the defining cars.

Lamborghini MiuraPostwar Legends

Lamborghini Miura

The supercar takes shape

Lamborghini CountachSupercar Revolution

Lamborghini Countach

The wedge becomes a dream

Further reading

In-depth features

Marque History

Lamborghini V12: From Grand Touring to Shock and Awe

Read the complete feature →

The community view

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