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1919–1939

Coachwork, Speed & Art Deco

The automobile becomes an object of beauty and national ambition.

The whole story

Between the wars, the automobile split into two powerful ideas. Mass production made practical cars available to millions, while wealthy clients commissioned individual bodies from coachbuilders. Racing became a national showcase, and streamlined form connected automobiles to aviation, rail and the machine-age imagination.

What moved the automobile forward

Supercharging, overhead camshafts, hydraulic brakes, synchromesh gearboxes and independent suspension advanced rapidly. Bugatti pursued lightness and integration; Bentley used torque and durability; Alfa Romeo combined adaptable racing chassis with Italian coachwork; Duesenberg and Mercedes-Benz turned engineering scale into prestige.

The reality behind the romance

The beauty of the era existed beside economic depression, dangerous competition and political upheaval. Coachbuilt cars could be magnificent but heavy, temperamental and created for a tiny elite. Surviving examples often changed bodies, engines and identities, making present-day provenance unusually complex.

What the era left behind

This era established the automobile as collectible design. It also left a permanent vocabulary—long hoods, sweeping fenders, exposed exhausts and individually authored coachwork—that modern limited-series cars still reference.

Defining advances

01

Supercharging

02

Hydraulic braking

03

Aerodynamic bodies

04

Independent coachwork

Landmark automobiles

Touch any car to read its story.

Bugatti Type 35The Coachbuilt Age

Bugatti Type 35

Beauty engineered to race

Bentley Speed SixThe Coachbuilt Age

Bentley Speed Six

Endurance and immense torque

Alfa Romeo 8C 2300The Coachbuilt Age

Alfa Romeo 8C 2300

Competition in many forms

Duesenberg Model JThe Coachbuilt Age

Duesenberg Model J

American power and prestige

Mercedes-Benz 540KThe Coachbuilt Age

Mercedes-Benz 540K

Supercharged grand luxury

Talbot-Lago T150-C SSThe Coachbuilt Age

Talbot-Lago T150-C SS

Coachwork as kinetic sculpture

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